SAY Media Rebrands ReadWriteWeb As ?ReadWrite?, Redesigns, Hires Dan ?Fake Steve Jobs? Lyons As Editor In Chief

I'm a fan of ReadWriteWeb, always have been, but other than not being able to pronounce the blog's name, I've always appreciated the technical and detailed analysis coming out of the brand. SAY Media agreed and acquired it, and the property has undergone some serious changes. Gone is founder Richard MacManus, but coming in is a new Editor in Chief, Dan Lyons. You know him best as "Fake Steve Jobs." Along with a new name for the site, ReadWrite, Lyons told me last week that he wants to bring a new attitude to the site, which he says has "millions of readers", however online data suggests otherwise. The tech blog game is getting serious once again, and it's going to take a massive shift to shake it up. Lyons hopes he can instigate this shift at RW.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/DPCYeZs5A28/

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